Everyone is looking for short cuts to increasing fitness. This is nothing new:
Today this is manifested in the new toning shoes that are being marketed to increase fitness. These shoes have been attracting a lot of interest lately, but the marketing or advertising claims for the toning shoes has led to legal issues for some of the companies.
Chilblains are a common problem in colder climates. They have attracted a lot of “cures” over the years:
More on Chilblains:
http://www.podiatry-arena.com/podiatry-forum/tags/index.php?tag=/chilblains/
http://www.foot-health-forum.com/forum/tags.php?tag=chilblains
http://www.epodiatry.com/chilblains.htm
http://www.professorlifeuniverseandeverything.com/chilblains/189/
http://www.footstore.com.au/chilblains/32/
http://www.foot-info.com/chilblains.php